There is no need for you to go out and buy books on copywriting, study for weeks or years, and read endless tips and tricks, trying to absorb (or distill?) what works. Over on CopyBlogger, Dean Rieck has outlined five simple steps. Read his article, follow those steps, and you will produce adequate working copy. Then measure and tweak your results (my step 6) to achieve great results.

  1. Prepare
  2. Organize
  3. Write
  4. Edit
  5. Review
  6. TWEAK!

The only important thing Dean leaves out is step 6 — tweak your results. Measure your conversion, and split-test alternate possibilities. Then go with what works. It ain’t rocket science…